The PR University

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Do It Yourself PR Extended - 201

About This Course

The extended course of DIY-PR. This course is for those that want to take a deeper dive into Public Relations. This is for people who want to supplement their journalism and communications background. It is also for individuals whom may want to start a career as a Publicist. 

Requirements

Curriculum

7 Lesson / Lifetime Access

We explore the 5 functions of public relations and what careers operate into each function. We also explore the meaning behind your brand and storyline. 

We will explore the following:

  • Power of a name or a brand
  • Where do you want to be seen?
  • The process of PR

We will explore the following:

  • The media –what are they looking for
  • How to approach the media
  • Selling yourself - the essentials

We will explore the following:

  • PR Inreach
  • Pitch Emails and Ready Resources
  • Using Your Social Media
  • Once You Are In, You Are In

As we move into the extended class -that is tailor made for those that are seeking to become a publicist or to supplement their expertise in the industry. Maybe they want to expand their knowledge in communications and journalism. Maybe they want start an entire agency?! This class will explore:

  • The Point of Being a Publicist
  • Earnings & Salary
  • Business Structure
  • Brand and Client Profiling
  • System Setup

Class will consist of information on:

  • Offerings that you can provide for clients
  • Newsletters
  • Strategy & Call to Actions
  • Partnerships

We will look into the following:

  • The pitfalls of PR - the Nitty Gritty
  • Being a woman in the industry
  • Avenues for contracts outside of individuals

Homework

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What to Expect

$1397 / Until February 2023

This Course Include